Market benchmark data source

We licence anonymised market data from TrustedCare.co.uk in order to provide market benchmarking tools for CareHQ.

TrustedCare.co.uk is a leading care directory and specialist contact centre and sales support service for UK care providers.

We source market data from TrustedCare for benchmarking for a number of reasons, including;

  • the quality of data (along with the measures and processes in place to ensure data integrity),
  • and the scope of data available both in terms of data points per record, number of records and geographic coverage.

TrustedCare.co.uk founders Mark Walford and Ant Blackshaw also founded CRMHQ, the teams at both companies work closely together and this relationship allows us to ensure a seamless integration between the two platforms.

About the data

We want you to have confidence in benchmarks and to have the tools at hand to be able to gauge how accurate they are.

All market data we source is anonymised which means no individual or combination of data points for a record could be used to identify an individual. The data allows us to provide market benchmarks as an aggregate but does not allow us to identify or provide insights about individual care seekers or service users.

Data we source is reviewed for biases and where we find potential issues with bias the data is removed.

We use data from the last 12 month (365 days) to provide market benchmarks which means the amount of data we're using varies daily. To help you understand the quantity of data used to generate a benchmark, all reports provide a sample size guide. The size of the sample will vary depending on the benchmark and any filters applied to the report (such as period or region). The following table indicates what each of the sample sizes represent.

Sample size Number of records used when generating the benchmark
Tiny * Less than 100
Small 100 or more
Medium 500 or more
Large 2,000 or more
Extra large 8,000 or more

* Smaller sample sets will tend to provide less accurate benchmarks and once the sample size is less than 100 (tiny) this is below the threshold we would consider likely to return a meaningful result.

Whilst we don't provide exact figures for the amount of market data we have available (as it changes daily) we expect in 2023 to have approx. 30k records and 750k data points on any given day.

Use of market data

Market benchmarks are exclusively available to active CareHQ users and CRMHQ customers.

Market benchmarks are provided for internal company use and should not be shared outside of that context without written permission from CRMHQ Limited. This includes, but is not limited to, your website and social media platforms.

Last updated 14th July 2023